Justification of vendor ROI for a major equipment used in radiology Assignment

Justification of vendor ROI for a major equipment used in radiology - Assignment Example The report also highlights the relationship between cost justification and return on investment in detail from the manager’s point of view providing justification for the feasibility of the capital purchase or investment decision to be made to the Vice president of the company. Variance report is a method of communicating the performance of the company between the executives. A comparative analysis is conducted by comparing the available set of figures to reach an effective outcome. The sole purpose of the variance analysis is to review the budgetary goals and targets which the company plans to achieve. The management required to review the monthly budget because the expenses of the salaries were higher and the supplies and equipment which were available in the particular department were comparatively lower than the budget breakup. A properly formed variance reports includes the overspending or under-spending trends. In this case the hospital is spending more on the salaries of the employees and less on the equipment although the prescribed budget is sufficient to do so. A variance analysis must include proper graphs and figures and it must define the favorable and unfavorable position of a particular decision (Microsoft, n.d.). A variance analysis must include the comparison of the actual and the budgeted figures. The difference in the variation of the actual and the budgeted figures of the hospital will be clearly predicted to reach to a conclusion. A variance report identifies the areas which will improve the installation of the Linear Accelerator. The equipment and the vendor from which the equipment will be purchased are discussed in this report. During the analysis the calculation of the cash budget will be analyzed. A detailed structure of the estimated rise in the number of patients for the economic period will be projected with the figures of the receivables and the cash

Critical Summary Writing for Virtual Communities Assignment

Critical Summary Writing for Virtual Communities - Assignment Example Online discussion of whatever topic engages people and makes the virtual community interesting that engages people because a wealth of economies for knowledge are shared where everybody benefits from it of which an effective host is able to create the suitable environment for such engagement to flourish. This may not be easy to do but showing genuine interest for online community members and establishing rules early on helps create a positive online environment. The absence of physical contact makes online community vulnerable to misunderstanding and conflict. It is expected that the host will be challenged by the community members in the early stage of the online community. It would be better if the host will delay emotional response when challenged by members of the online community. It would also help not to say anything and bend over backward to become civil when challenged. If the host must respond, it would be safer to send a private message to the party concerned. One must remember that an ounce of elegance and grace is worth ten pounds of argument. Averting possible conflict in the online community ensures the positive atmosphere where members are engaged Hosting a virtual community or social media is just like organizing a physical community. One must be a good host to facilitate group activity that keeps everyone interested. Just like physical community, there are also pitfalls that could spark misunderstanding of which a good host must avoid. Emotional restraint is a good quality of an online host to avoid conflict. once these environment is created, the online community will become a self-sustaining group and will

Linus Pauling Essay -- Biography Linus Pauling Essays

Linus Pauling (1901-1994) A master and maker in many fields, Linus Pauling lived a very long and productive life spanning nearly the entire twentieth century. By the time he was in his twenties, he had made a name for himself as a scientist. After many significant contributions including his work on the nature of the chemical bond, he turned to chemical biology and is generally accepted as the founder of molecular biology. Later in his life he became very involved in issues of politics and peace for which he is somewhat less well known. In his later years, he became interested in health and medicine and specifically in the use of vitamin C to prevent ailments from the common cold to cancer. In Pauling’s own words he was â€Å"†¦a physicist with an interest in chemistry. [His] scientific work, however, has not been restricted to chemistry and physics, but has extended over X-ray crystallography, mineralogy, biochemistry, nuclear science, genetics, and molecular biology; also nutrition and various aspects of research in medicine, such as serology, immunology, and psychiatry† (Marinacci Ed., 1995, p. 26). Pauling received two Nobel Prizes acknowledging his contributions, one in Chemistry in 1954 and one for Peace in 1962. Gardner describes the creative individual as follows: â€Å"The creative individual is a person who regularly solves problems, fashions products, or defines new questions in a domain in a way that is initially considered novel but that ultimately becomes accepted in a particular cultural setting† (Gardner, 1993, p. 35). As I understand this, a creative individual is one who seeks out problems and states or solves them in a way that no one else has previously. Such inno... ...ive individuals. He also fits Gardner’s description of the Exemplary Creator fairly well. Linus Pauling was a creator with astounding intellectual abilities who was also active in many other areas as dictated by his interest and passion. His ideas and research into the nature of chemical bonds significantly changed the way that we understand the world. References Books: Gardner, H. (1993). Creating Minds. New York: Basic Books. Goertzel, T., & Goertzel, B. (1995). Linus Pauling. New York: Basic Books. Hargittai, I., & Hargittai, M. (2000). Conversations with Famous Chemists. London: Imperial College Press. Marinacci, B. (Ed.). (1995). Linus Pauling in His Own Words. New York: Simon & Schuster. Internet (photographs): http://www.wic.org/bio/lpauling.htm http://pauling.library.orst.edu/exhibit/index1.htm

Peer Relationships

Having arrived at the gateway to adulthood, the teenage years are an exciting time of freedom, no responsibilities, and supposedly the best time of your life; unfortunately it is not always a cake walk. Whether it is maintaining good grades or keeping up with what the plans are for the weekend, there is a serious amount of pressure throughout high school and it becomes easy to get lost in the madness. Studies show that the qualities of peer relationships at this time are key contributors to mental health now and throughout life.Positive relationships are beneficial to young adults because it helps in gaining a sense of what good social interactions are and produces equal or greater relationships in the future. On the flip side, poor peer relationships can have negative effects on adulthood mental health and social relations. Unforgiving social cliques and high societal expectations are a few causes of the shrinking of teen self-esteem and disruption of stable mental well-being. When students start high school they quickly find their place on the social ladder.Some students find themselves at to top, some find a place in the middle they’re comfortable with, and others are sometimes cast out and pushed to the bottom by the rest. Social status and cliques rank unnecessarily high in importance amongst adolescents; teens are consistently pressured to maintain their high social standing. This chronic stress leads to their disengagement from classroom activities (McGrath & Noble, 2010). Even pupils that seem to be at the top of their social ladder develop conflict among one another, disrupting school performance.These students become more focused on the trifling drama and maintaining social stature and find the importance of school beginning to decline. Research conducted by Helen McGrath and Toni Noble shows that, young adults that have poor relationships with their peers, show lower levels of school achievement and higher levels of school avoidance. Once teen agers’ attention is elsewhere in the classroom, they begin to fall behind on school work due to the fact that they are more focused on their life outside of school.Bad study habits can develop if they are engrossed in their social life and they can carry those bad study habits with them through high school to college. Pupils with high social standing are not the only ones affected by negative peer relationships; it influences students at the bottom of the social ladder as well. The so called â€Å"bottom† of the social ladder is made up of persons that have often times been rejected by their peers for one reason or another; they may dress different, act a certain way, or lack some sort of attribute that society believes is necessary.Students that are excluded from their peers still seek the same social fulfillment as others; in a way this causes them to be more desperate for that fulfillment. Being bullied by social exclusion may appear less visibly harmful than verbal or physical forms of bullying but may be more detrimental to children’s participation in learning activities and have more impact on their academic outcomes, states McGrath and Noble.Social exclusion and bullying can go even further than classroom disengagement; as a result of bullying, people can lose their ability to love and trust, denying them the chance to experience a quality relationship later in their life. They might find themselves as a submissive partner or they may want to be completely alone. Aside from its long-term effects, some consequences of bullying can be seen and felt immediately. When one calls another a harsh name, the victim might cry, just like a bruise might appear after a punch to the arm. However, some effects of bullying are not always obvious to the naked eye.The results of bullying might grow and appear over time, damaging a person in profound ways for the long term. Victims often develop eating disorders, begin to self-injure, or require exten sive counseling. Social bullying can also leave people without a supportive group of friends that they can lean on and spend time with. Isolation amongst peers has negative repercussions towards young adult mental health because at this age, according to Kingsly Nyarko of the University of Ghana’s psychology department, being accepted by peers has important implications for adjustment both during adolescence and into adulthood.Friends are supporters and motivators, they help you feel better when you’re sad and can talk you through any problems you are facing. When that support is missing from a person’s life, they have no one to talk to, making them feel alone and excluded. This can damage an adolescent’s ability to maintain healthy friendships and possess adequate social skills. Being teased, rejected or socially excluded by other pupils on an ongoing basis has been identified as the single most common characteristic of children who are at high risk for developing emotional and behavioral disorders (McGrath & Noble, 2010).Isolation makes adolescents feel as if there is something wrong with them, thus lowering self-esteem and creating disorders such as anorexia, depression, anxiety and bipolar disorders. Some individuals recover from loneliness by using their own strategies, or by letting time do the healing. Others require outside professional help. The most obvious approach is to help people develop satisfying personal relationships. This can be done by improving how they interact with others through social skills training or forms of psychotherapy aimed at changing dysfunctional interpersonal dispositions (e. g. fear of rejection). It can also be done by improving opportunities for interactions through programs aimed at removing barriers for social interaction (e. g. , providing transportation) or at bringing people together (e. g. , discussion groups). Major depressive disorders in early adulthood range from 10%-17% (Maughan & C ollishaw & Stringaris, 2012). One of the biggest issues for teens is fitting in. Society tells young adults that they need to act a certain way or look a certain way, and when a teen doesn’t feel they follow that socially acceptable conduct, they often become repressed within themselves.They want to be accepted and there is a fear of being alone and not being wanted. Popularity is a huge social factor for any teen, especially in High School. Everyone wants to be part of the â€Å"in crowd† and if you cannot be a part of them, you want to dress like them or act like them. Pressures like this do tend to be worse for girls; about twice as likely to be affected as men (Maughan et al. , 2012). Girls feel the need to please others and seek approval while boys learn that it is ok to be themselves and do their own thing.Boys tend to be able to deal better with these social issues then girls do. They are able to put events behind them, and not depend upon others for reassuring them of their self-worth. One example is when an adolescent boy and girl are equally interested in each other; the boys seem to be able to cope with love's losses better than girls do. They put it behind them and move on, while girls focus on the breakup and keep talking about it, stirring the emotional pot. These depressive episodes are not just short term; 50-70% are likely to develop a further episode within five years (Maughan et al. 2012). However, sometimes depression can be avoided all together. Having a good home life and a high self-esteem would be primary for people not to be depressed. Although in some cases you are predisposition to have depression, little things do help. Talking about your problems and not bottling them up helps immensely to avoid emotional breakdowns and blowups. Avoiding extreme â€Å"stressers,† like putting yourself in a situation you cannot get out of, also helps. Avoidance of cigarettes and alcohol also helps with staying healthy and happy. Despite the vast amount of negative effects peer relationships have on young adults there are a substantial amount of positive effects as well. When healthy peer relationships are established early on, they positively affect every aspect of everyday life; one facet being school attendance and performance. The link between pupil engagement, achievement and well-being appears to is bi-directional, i. e. the more pupils are actively engaged and achieving in learning, the greater their sense of well-being and vice versa (McGrath ; Noble, 2010).When students are treated well by other pupils it makes them more enthused about participation in school activities. Positive peer relationships are also linked to higher levels of school attendance and pupil engagement with learning and a reduction in the likelihood of dropping out in secondary school (McGrath ; Noble, 2008). When students find their school environment to be supportive and caring, they are less likely to become involved in substa nce abuse, violence, and other problem behaviors.They are more likely to develop positive attitudes toward themselves and pro-social attitudes and behaviors toward others; supportive schools foster these positive outcomes by promoting students’ sense of â€Å"connectedness†, â€Å"belongingness†, or â€Å"community† during the school day. Additionally, this time during adolescence is imperative because, the development of strong interpersonal skills and relationships during emerging adulthood is an essential component of effective career and role functioning throughout the adult life span.Comments by others, particularly parents and peers, reflect appraisals of the individual that some adolescents may incorporate as part of their identity and feelings about themselves (Nyarko, 2012). Negative experiences in early adulthood are often particularly damaging to self-esteem. In early years, personality and sense of self is being formed, and harmful experiences can leave one feeling that they are not valued or important.Even though one is close to adulthood, there has still been too little amount of time to build any resilience, so these negative views can become the ones that teens believe about themselves. The way one may view them self can be tainted by society’s ideas of ‘beauty’; this is where helpful friendships are essential. When a teen’s self-esteem is disintegrating they need constructive re-affirmation to keep a positive attitude; this can be accomplished through strong friendships.Frequently, the friendships we make during our youth fade or dwindle as we grow up and move on to new places in life. Yet when our childhood and school-year friends stay with us into adulthood, they are often the most important friends we have. Our common history and the length of time that our connection has continued becomes the glue that keeps us together, even if we’ve changed significantly from when we first met . Our most valuable friends are the ones with whom we feel the deepest connection and greatest trust.It is with these friends that we share our fears, secrets, desires and problems and dreams. There are many unexpected benefits from this type of relationship, including such things as lessening stress, limiting depression, lowering blood pressure, keeping our minds agile, and lessening the debilitating effects of old age. Research has even shown that people with close friendships are more likely to exercise regularly, avoid excessive alcohol and even be more inclined to quit smoking. Positive peer relationships in early adulthood have positive effects on self-esteem.Chen, Cohen, Johson, and Kasen (2008) summary article on Psychiatric disorders during adolescence and relationships with peers found that, during adolescence, friends are providers of companionship, social and emotional support, and intimate self-disclosure and reflection. Group activities such as sports are an effective way to gain self-esteem boosting encouragement and relationships. Being involved in a team allows teens to build relationships and social skills that will help them further in life. Other group activities such as school extracurriculars have similar constructive effects on teen contentment.Peer relationships play an important role in pshyco-social development and well-being throughout life (Chen et al. , 2008). Young adults’ body image often times can be influenced by their relationship with peers. For some it is viewed as the lowest point in their life; others claim it to be the highlight of their years. No matter what personal opinion individuals express, it is evident that early adulthood is a key turning point in life. The experiences at this time, positive or negative, set the very foundation for later adulthood.

Public Speaking Anxiety Definition and Solutions

Public speaking anxiety (PSA) is the fear experienced by a person when delivering (or preparing to deliver) a speech to an audience.  Public speaking anxiety is sometimes referred to as stage fright or  communication apprehension. In  The Challenge of Effective Speaking (2012),  R.F. Verderber et al. report that as many as 76% of experienced public speakers feel fearful before presenting a speech. Examples and Observations In a 1986 study of about a thousand individuals, researchers discovered that people identified public speaking as their number-one fear. Public speaking anxiety even outranked such fears as going to the dentist, heights, mice, and flying. (Sheldon Metcalfe, Building a Speech. Wadsworth, 2010Surveys show that the number one fear of Americans is public speaking. Number two is death. Death is number two. That means that at a funeral, the average American would rather be in the casket than doing the eulogy. (American comedian Jerry Seinfeld) Causes of Public Speaking Anxiety [M]ost peoples . . . anxiety about public speaking exists for six reasons. Many people are . . . anxious because public speaking isNovel. We dont do it regularly and lack necessary skills as a result.Done in formal settings. Our behaviors when giving a speech are more prescribed and rigid.Often done from a subordinate position. An instructor or boss sets the rules for giving a speech, and the audience acts as a critic.Conspicuous or obvious. The speaker stands apart from the audience.Done in front of an audience that is unfamiliar. Most people are more comfortable talking with people they know. . . .A unique situation in which the degree of attention paid to the speaker is quite noticeable... Audience members either stare at us or ignore us, so we become unusually self-focused.(Cindy L. Griffin, Invitation to Public Speaking, 3rd ed. Wadsworth, 2009) 6 Strategies for Managing Anxiety (adapted from  Public Speaking: The Evolving Art, 2nd ed., by Stephanie J. Coopman and James Lull. Wadsworth, 2012) Start planning and preparing your speech early.Choose a topic you care about.Become an expert on your topic.Research your audience.Practice your speech.Know your introduction and conclusion well. Suggestions for Handling Fear (adapted from Business Communication. Harvard Business School Press, 2003) Anticipate questions and objections, and develop solid responses.Use breathing techniques and tension-relieving exercises to reduce stress.Stop thinking about yourself and how you appear to the audience. Switch your thoughts to the audience and how your presentation can help them.Accept nervousness as natural, and do not try to counteract it with food, caffeine, drugs, or alcohol prior to the presentation.If all else fails and you start getting the shakes, pick out a friendly face in the audience and talk to that person. Speaking Strategies: A Checklist (adapted from The College Writer: A Guide to Thinking, Writing, and Researching, 3rd ed., by Randall VanderMey, Verne Meyer, John Van Rys, and Patrick Sebranek. Wadsworth, 2009) Be confident, positive, and energetic.Maintain eye contact when speaking or listening.Use gestures naturally--dont force them.Provide for audience participation; survey the audience: How many of you . . .?Maintain a comfortable, erect posture.Speak up and speak clearly--dont rush.Reword and clarify when necessary.After the presentation, ask for questions and answer them clearly.Thank the audience. Multiple Strategies Sometimes you may need several different pressure-fighting strategies at once--as when you find yourself delivering an important presentation that youve practiced to perfection while at the same time you have to field difficult questions on the fly. To succeed in this pressure-filled situation, you will not only have to combat worries, you will also have to make sure you dont exert too much control over your well-practised speech routine. Understanding why different high-pressure situations can derail performance allows you to pick the right strategy to prevent choking. (Sian Beilock, Choke. Free Press, 2011) Thinking Makes It So If people feel their public speaking skills can meet or exceed the audiences expectations, then they will not perceive the situation as threatening. If, however, people do not feel their skills are adequate to meet audience expectations then the situation will be perceived as threatening. Cognitive theorists believe that thinking counterproductive thoughts like this triggers public speaking anxiety. When people perceive public speaking as something to be feared, the perception elicits physiological reactions appropriate to a situation in which the persons physical well-being is threatened (increased heartrate, sweating, etc.). These physiological changes reinforce the persons definition of the situation as something to be feared. (Joe Ayres and Tim Hopf, Coping WIth Speech Anxiety. Ablex, 1993) Welcome Nervousness [T]he trick to managing nervousness is starting to think of being nervous simply as being alive. . . .I recommend you say to yourself, Wow, Im nervous. Excellent! That means Im alive and have energy to spare. What should I do with this spare energy? Give it away--knock the socks off my audience.As you learn to do this--to welcome nervousness, breathe into it, and recycle it as additional commitment and animation--you may actually begin to look forward to it, to try to be nervous if you arent nervous. (Frances Cole Jones, How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation. Ballantine Books, 2008)

Analysis Of The Movie Nocturnal Animals - 1511 Words

Nocturnal Animals is a movie written and directed and by the fashion juggernaut Tom Ford, who used capital earned from his brand to fund most of his movies and become a film director. In my opinion, Ford was extremely successful in transferring his artistry and creativity to cross the bridge from the fashion industry taking it to Hollywood. The movie features Amy Adams, known for her role as a supporting actress in the Superman movies which was not well received by the critics and American Hustle that was heavily praised nominated for 10 Oscars and won 3 Golden Globes, one that Amy would receive for Best Performance by an Actress in a Motion Picture. Alongside her Jake Gyllenhaal, son of a producer and screenwriter, and is without a doubt†¦show more content†¦The couple clearly did not love each other and was simply a way to secure each other’s financial status and career. Susan is devastated but appears calm on the outside, however, it is clear that she is currently battling with herself inside questioning and regretting her decisions from the past. One night, Susan decides to read Edward’s story who’s hero Tony Hasting serves as his receptacle for revenge. With his wife and daughter, Tony drives down a creepy road in the middle of nowhere, no cell towers or even signs of human activity ne arby. However, when the night falls and they run into this trashy trailer boy Ray Marcus (played by Aaron Taylor-Johnson) and his two friends. After Tony cut them his daughter sitting in the back flicks them off. Angry, Ray would shove Tony’s car off the road and kidnap, rape and murder both his wife and daughter with his two accomplices. Devastated Tony goes on a manhunt with the local Sheriff who is suffering from lung cancer and has nothing to lose. As the story unfolds, Ford tells a brilliant tale of revenge unlike Hollywood has ever seen before. Best Scene Give your opinion of the acting/performance and production/directing. How did the actors portray key character roles? Name the actors/performers and director. Be sure to give positive as well as critical points. In great movies, there is always that one moment, or two, that would make you get on the edge of your seat as your stomach crumplesShow MoreRelatedThe Mystery Of Vampires From Folklore Tales1622 Words   |  7 Pagesfamily member or religious figure. Folklore vampire characteristics would be sharp teeth, pale skin, supernatural powers, the need to feed off of the life force of living people, drinking blood, possessing the ability to change forms, nocturnal lifestyle, controlling animals, and being associated with death and disease. Tales of killing these monsters would be driving a stake through the vampires’ heart, placing garlic in the monster’s mouth, placing wild roses around the vampires’ coffin, or exposingRead MoreThe Complex Layers Within the Little Mermaid1206 Words   |  5 Pagesreifies the superiority of patriarchal structures. In a different vein, many people analyze The Little Mermaid using a psychoanalytic approach, invoking Freudian theory to explore sexuality and female autonomy in the fairy tale. Such analysis centers on Freuds theory about the Oedipal complex, as scholars contend that Sirenetta navigated her own Oedipal conflict as she transitioned from childhood into adulthood. Freud posited that girls are born physically castrated, which they blameRead MoreAbnormal Psychology. Classification and Assessment of Abnormal Behavior20707 Words   |  83 Pagesattacks. I didn’t know what the panic attack was. Interviewer: Well, what was it that you experienced? Jerry: Uhm, the heart beating, racing . . . Interviewer: Your heart started to race on you. Jerry: And then uh, I couldn’t be in one place, maybe a movie, or a church . . . things would be closing in on me and I’d have to get up and leave. Interviewer: The first time that it happened to you, can you remember that? Jerry: Uhm , yeah I was . . . Interviewer: Take me through that, what you experienced.Read MoreHesi Practice31088 Words   |  125 Pagesthreatening issues. D. compliment the client on her appearance. 122. Which of the following observations signals the onset of puberty in male adolescents? A. Appearance of pubic hair. B. Appearance of axillary hair. C. Testicular enlargement. D. Nocturnal emissions. 123. Which of the following statements should be included when teaching clients about monoamine oxidase (MAO) inhibitor antidepressants? A. Don t take prescribed or over-the-counter medications without consulting the physician. B. AvoidRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy PeckRead MoreLogical Reasoning189930 Words   |  760 Pageslooking at alternative actions that can be taken, then considering the probable good consequences of each action and the probable bad consequences while weighing the positive and negative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus

The Keynesian School Of Economic Thought - 1948 Words

Our economy has evolved from centuries ago to what it is today from the start of supply and demand and learning how to make trades. The foundations of this learning process has also came from theories on how to manage and control the economy. This has been built from several thinkers and theorist implanting their ideas into action and having results in the prosperity or failure of an economy. As these theories have evolved as well and some with great prosperity they have been recognized and titled as the Keynesian School of Economic Thought as this is a theory believing aggregate demand is influenced by public and private economic decisions. There is also the Monetarism School of Economic Thought which focuses on how the money supply has†¦show more content†¦The only thing that really drags down the aggregate demand or GDP would be if the country brought in more imported goods than anything else. A public decision would be the money that government programs put into the econ omy, investing in programs such as education, medical research, Medicare and other things. In the formula, these variables would be Government spending and Investment spending. Private decisions are an individual’s decisions on where to spend money. In the formula, this is represented by investment spending and consumption spending. Keynesian Economics relies on that they believe the government can kickstart the economy by spending money when in a down period. Another school of thought is that changes in aggregate demand, whether anticipated or unanticipated, have their greatest short run effects on real output and employment, not on prices. John Maynard Keynes said that everything in life is in the short run. The theory believes that just because something is happening in the short run, may not necessarily mean it will happen in the long run. He thought the government should get involved when the economy was stagnant to give it a boost and get it moving again in the short run. They also believe that monetary policy effects, output and employment only. That makes sense because as the more money that is pumped in, the more a good needs to be produced and the more goods needing to be produced means the more people youShow MoreRelatedThe Keynesian School Of Economic Thought1151 Words   |  5 Pages1) List three key concepts from the Keynesian School of economic thought: (25 points) At least one concept must describe the management of aggregate demand. a. The primary concept of the Keynesian School of economic thought revolved around the management of aggregate demand. The author of this idea, John Maynard Keynes, believed the economy was fundamentally unable to sustain itself at full employment. 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Neoclassical synthesis was a postwar movement